Corporate Video Production Lighting

Technology is always evolving. Things change for the better. This is true with lighting used by corporate video production. Lighting technology has changed through the years and choosing one has become a very difficult task. There are several factors you need to consider. 

LED Light

LED technology has come a long way. In the past, they are just used as indicator lights for video and audio equipment. New they are used for almost every lighting solution. LED lights have become more affordable that they have already replaced the fluorescent lamps at home. With their increased power and improved color temperature control, LED light has been seen being used by corporate video production.


LED light generate less heat compared to any other lighting options used in corporate video production. Using LED lights allows the room to stay cool and keep the talent comfortable. These are very popular with corporate video production Sydney companies in particular. They have a short return on investment because they use less electricity, and the studio requires less use of the AC. LED convert 80 percent of their energy into light, compared to just 20 percent in a standard tungsten lighting fixture. LED lights are quiet even when used because they don’t need fans. LED lights come in daylight or Tungsten balance with the user able to adjust the color balance. 

Fluro Light

FLURO light of fluorescent light also product less heat and draw less power of similar incandescent lights. They produce soft lights that corporate video production opts to use when interviewing subjects. Dimming fluorescent lights is made using ballast that makes the fixtures large and bulky. That why FLURO light are often used in studios instead of field work. 


Fluorescent lights almost generate no heat when in used. They also have long lasting bulbs. They provide daylight Kelvin source without the use of filters. Using fluorescent lights can improve the image quality especially when the corporate video production utilizes High Definition recording. Images are sharper and more in focus without being over contrasted. 

Tungsten Light

Tungsten light produces a lot of heat and consumes a lot of power. That’s why fewer corporate video productions crews utilize this type of lighting solutions for their video shoots. One of the advantages tungsten light brings to the studio is that it is the brightest one available on the market today. It is also the most affordable. If the production requires something that can compete with the strength of the sun or light up the entire house then tungsten light is used. Single tungsten light is strong enough to keep it out of wide angle shots. Tungsten light can be dimmed with the use of a light dimmer. On the bad side, dimming Tungsten light changes the color temperature of the light as well.


Top 4 Corporate Video Production Expenses Part 2

Creating graphics and animation, and hiring a competent editor to oversee their production, will also add to the costs of your video. A video/movie with special effects will take longer to produce than a more conventional video, because creating the graphics is the longest and most labor-intensive aspect of the whole production. Thus, the largest amount of time spent on the project will fall squarely on the shoulders of whoever you hire to be your editor. This person will not be cheap.

Finally, once your corporate video production company is finished, it will cost money to promote the video on social media. Whether you choose to advertise on cable TV or take out a promotional ad on Facebook, ensuring that the video is actually seen by the audience you’re hoping to reach will cut more holes in your pocket. Altogether, between filming and editing and marketing, you may end up spending between $10,000 - $50,000 for just three minutes of film. Anyone thinking of entering this field should consider the costs carefully before embarking on an ill-fated journey.

We hope you’ve enjoyed our video production tips!

Top 4 Corporate Video Production Expenses Part 1

Corporate video production can be a costly business. Audio-visual communications material (such as DVDs, streaming video and other media) commissioned for use by a company or organization costs money. It costs money to hire quality talent; to obtain permission to film in certain locations that may be essential to the success of the video; to hire editors who can do advance special effects work, and to promote the video in social media.

Hiring a talented corporate video production crew to help you produce a video is costly. Though some directors go the cheaper route and staff their production teams with amateurs, those who want to make quality videos have to hire quality people, which mean hiring those who have more experience in their field. And those who have more experience come with higher price tags. Not only that, but there’s the simple fact that it sometimes takes dozens of staff members to make a single video, and each of those people has to be paid for their services. You may need to pay between $200 to $400 a day for a camera operator, and $300 to $500 for a sound recordist. The cost of actors will vary depending on the number hired and the level of their professional quality. (Convincing your unemployed brother to star in a video will cost less than hiring Liam Neeson). 

Locations can be expensive, too, though they’re necessary to the success of a good corporate video production. When searching for a good location, it’s important to remember that time is money: two days of filming will cost twice as much as one. If you’re just filming one scene in a single location, it will take far less time to film than a video shot in multiple locations. Also keep in mind that the cost of a production can be affected by where the filming takes place. If you didn’t obtain the rights to film in the exotic location of your dreams, your brother’s back yard might have to do

Top Cameras Used in Corporate Video Production

A professional video production company utilizes only the best equipment in order to produce the best videos for clients. And when it comes to video production cameras, there are three preferred models. These are Canon 5D range, Canon C range, and RED cinema cameras. 

Canon 5D Range

The Canon 5D range is the budget camera option for a corporate video production but don’t be misled by the budget label. It is one of the high-end DSLR cameras on the market today. The Canon 5D is a 12.8 megapixel digital single-lens reflex camera that was first introduced on the market on August 2005. It is the first full-frame DSLR camera that comes in a standard body size. The latest version is the Canon EOS 5D Mark III, which costs $3,499 in the United States. 


The Canon 5D Mark III can shoot video at 60fps and has two card slots. Videographer of a corporate video production doesn’t need to worry about not having enough storage for the videos. It is the perfect camera for professionals who need to take stills and videos at the same time. On the downside, the first batch of the 5D Mark III came with a defective LCD panel that affects the camera’s light metering when shooting in extremely dark environments. The issue has since been rectified by Canon. 

Canon C range

The C in the Canon C range stands for cinema. Canon Cinema EOS cameras are made specifically for creating videos. The C100, C300 and C500 provide better quality videos than the cameras from Canon 5D range. 

The C100 is the budget camera of the line but still a better choice for a corporate video production. With a retail price of around $4,999, it has all the features you look for in a professional video camera. It is modular and compatible with other Canon and third party accessories. 

The C300 is an HD camera for corporate video production that needs to shoot high resolution videos. It can be used in various shooting setups. It is a revolutionary camera that changed the way videographers think about motion picture systems. It costs around $16,000. 

The C500 is the high-end camera of Canon’s C range. It has 4K and QHD motion video capture that are better than the C300’s 2K and HD capture. It can capture frame rate of up to 120 fps at 4K. It costs $30,000. 


RED Cinema Cameras

The first RED model was introduced on the market in 2007 and has immediately attracted various filmmakers. Its price is more expensive the Canon’s C500, making them out of reach for some corporate video production crews but still a quarter to the cost of a new film camera. Companies with the budget prefer RED Cinema cameras. 


DSLR Revolution for Video Production

Video production industry has a revolution undergoing with DSLR camera topping that. DSLR camera has high quality resolution that enables it to produce high quality videos. Canon EOS 5D Mark II was the first popular video DSLR that has changed the industry. From that, DSLR was seen as a tool to make films due to its plethora of features. Many TV shows including the popular season finale of TV series HOUSE which was first aired on May 2010 was shot using Canon 5D Mark II.

DSLR (Digital Single Lens Reflex) camera is low-priced and affordable compared to other digital cameras. It shoots high quality images and videos more than some video production companies. The video shot with this camera has more details than other videos produced with other cameras. 

DSLR cameras shoot high quality images and videos because of their varied lenses. Some video production companies are not capable of doing that. These companies often use the same lens to shoot videos, and that is why DSLR video production Sydney surpasses such companies. The interchangeable lenses of DSLRs enable the video shooters to shoot using different focuses. The shooter has got many options to shoot videos with these cameras because of different lenses. 

The size of the image sensor of DSLRs also counts on its high quality videos. It is bigger than some cameras used by video production companies. Image quality is determined by how big the image sensor is. The quality is also obtained when videos are shot in low lights. Because of these image sensors, most shooters of corporate video production use DSLRs.

A business video production done with DSLR camera has high quality view and clarity than the video shot with a traditional camera. Many video production companies are well-known in the industry for production of quality videos because of big image sensors and different lenses of DSLR cameras they use. The industry is experiencing DSLR revolution because of the quality of images and videos.

Because Canon 5D MKII was the first one to change the revolution of DSLRs, many camera manufacturers are following its footsteps by using the same technology it had introduced. These cameras are made popular in many TV shows and cinemas. Cinematographers use DSLR video cameras because of their high quality in capturing videos. Canon 5D has set standards for these cameras, and they are now available in abundance in the industry used by wedding photographers, filmmakers, and others.

Most popular films and TV shows including the Hollywood films are shot using DSLR cameras. This shows the dominance of the cameras in the industry. The main reason behind this dominance is their big image sensors and their interchangeable lenses that give shooters freedom of shooting quality videos. Some video production companies as well have adopted this technology of DSLR cameras in capturing their videos. The cameras come in different sizes.